The Steps to Creating Cain's
The idea for a snowmobile race in Labrador was around for quite some time. From a winter tourism perspective, it was felt that the region needed something to attract visitors from outside the area. Labrador needed a special event to highlight the region as a premiere snowmobiling destination. It would have to be something that would be long standing with economic benefits and it would have to be something new, exciting and popular worldwide.
Taking into account that Labrador is known for its extended winter season and rugged landscape, it seemed only fitting to create an event that would showcase the true beauty of this northern region. An event such as a world class snowmobile endurance race seemed like a perfect fit. The wheels were in motion and Cain’s Quest would become a reality and would prove to be a bigger success than could have ever been imagined.